Expertise without
the full-time hire.
Access senior leadership and specialist skills without permanent headcount.
STRATEGY. TALENT. EXECUTION.
Your team,
augmented.
You don’t need another agency.
You need results, without adding headcount.
Fractional marketing and project leadership specialist staffing, built around the work you need to get done.
Let’s get things movingSOUND FAMILIAR?
More to deliver.
Same team.
Something has to give.
Marketing demand is rising.
Teams and budgets aren’t.
- More deliverables. More channels. More pressure.
- Headcount is frozen or slow to approve.
- Agency costs add up as the workload grows.
THIS IS WHERE WE COME IN
Senior leadership.
The right talent.
Real momentum.
Weaver+ steps in as an extension of your team, bringing clarity, capacity, and ownership to the work that matters.
We stabilize delivery when things get busy, lead key initiatives, and bring in the marketing specialists you need, only when you need them.
Expertise without
Work that
moves forward.
Embedded support connects decisions to delivery and keeps initiatives on track.
Room for your
team to breathe.
Scale support up or down as priorities shift, with less strain on your people.
OUR EXPERTISE
The leadership to steer.
The talent to deliver.
01
Fractional
leadership
Senior thinking. Hands-on ownership. We bring experienced marketing and operational leadership into your business at the level you need.
Whether you need ongoing fractional leadership or someone to take ownership of a complex initiative, we bring strategic direction, align the team, and see the work through.
02
Flexible
talent
The right people, brought together around your goals. We draw on an established network of vetted specialists and trusted partners to build teams that fit the work.
From strategy and creative to execution, across digital and physical experiences, we connect the expertise and manage the moving parts.
OUR APPROACH
We don’t leave
loose threads.
From the first question to the final deliverable,
we bring the work together.
Diagnose.
Gather what’s known, surface what’s unclear, and make sense of the priorities.
Design.
Shape the right support, with a mix of senior leadership and specialist talent.
Deliver.
Turn ideas into action, align the moving parts, and keep work moving forward on time.
WHO WE HELP
Big ambitions.
Meet your
extra capacity.
- You’re missing key expertise, but don’t need it full-time.
- Your team needs senior guidance without another permanent hire.
- You’re growing or building something new and need capacity to make it happen.
- There are too many moving parts, and you need someone to bring it all together.
LEADERSHIP
Big-picture thinking.
Detail-driven delivery.
Nancy Abdalla helps leaders and organizations bring ambitious plans to life. Her 20 years of experience span corporate brands, agencies, and consulting. She has led cross-functional teams and complex marketing initiatives for organizations including Manulife, Conair, Intel, and Burberry.
That experience, paired with a robust network of vetted specialists and trusted partners, shapes how Weaver+ brings the right people to the table for each engagement—stitching together strategic clarity, operational discipline, and hands-on ownership.
Nancy AbdallaFounder & Principal Consultant
Connect with NancyTHE DIFFERENCE IT MAKES
Good partners.
Great things happen.
During a particularly intensive period, Nancy stepped in with calm, strategic leadership and built the support structure we needed. The result was stronger deliverables, greater consistency across regions, and a more supported team overall.
Nancy understands how to deliver strategic objectives through effective planning and leadership. Her exceptional communication skills make her a trusted and valuable person to have on the team.
Strikes the perfect balance between proactive project management and strategy leadership. I’m constantly in awe of their ability to lead the ‘big picture’ while managing simultaneous work streams, and juggling incoming requests with professionalism — it makes a dramatic difference in the output quality and productivity level of our teams.
VALUE DELIVERED FOR
LET’S GET THE WORK MOVING